There are literally hundreds of custom wheel builders out there. Many of them are very good. I like to think what makes me different is understanding a person's needs. I also leverage 20 years worth of experience as an engineer to understand the 3 elements of any product: man (or woman), material, and process. I don't compromise with any. 

Our wheels are very competitively priced. My marketing budget is the $25 I spent on this website. My overhead structure is very low. I'm not trying to pay the mortgage with this, just maybe pay for my tubular tires for the year.