This is not me. You don't want to look at a picture of me, so look at Sven for a second. Ok back to me. I built my first wheel on my front porch with my dad when I was 14 - I've been in love with the process ever since. A few years ago a couple friends asked me to build a set of wheels for them. Zero Wheels was born.

Rufus is our most senior employee. He's primarily in charge of letting me know when sweet rims and hubs show up by barking his brains out at the delivery person. He also eats spoke nipples and poops them out days later.

I have no problem with child labor. Liam keeps track of inventory by insisting on opening each package that comes.  He is also in charge of customer engagement. If you come to pick wheels up he will invite you on a picnic where there isn't actually any food. Don't ask questions, it annoys him.